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Branding and white-labelling

Your logo, your accent colour, and removing the VUE mark.

The VUE teamLast updated

The three branding levels

How much of the viewer you can make yours depends on your plan:

LevelWhat you get
VUE brandedThe viewer carries a small VUE mark. Your logo can still be overlaid alongside it.
Co-brandedYour logo and accent colour throughout, with the VUE mark reduced to a quiet credit.
White labelNo VUE mark anywhere on public surfaces. The viewer looks like part of your own site.

Your plan sets the maximum. You can always choose less branding than your plan allows, and the setting is per organisation rather than per model.

Upload it in settings and choose a corner for it in each embed’s options. It is overlaid on the viewer, so:

  • Use a PNG or SVG with a transparent background. A logo on a white rectangle sits on the model like a sticker.
  • Prefer a single-colour version. The backdrop changes with the lighting environment, and a full-colour logo that works on the Studio backdrop can disappear against Outdoor.
  • Corner position is per embed, so you can move it out of the way of the controls on a particular layout, or turn it off entirely for an embed that sits directly under your own header.
Screenshot to addAn embed with a customer logo in the top-left corner over a lit model.
  • Brand name replaces “VUE” in public-facing text on your surfaces.
  • Brand link is where your logo goes when clicked — normally your product page or homepage.
  • Accent colour is used for the interactive parts of the viewer: the selected type, the focus ring, the AR button. Set it to your brand colour and the viewer stops looking like somebody else’s product inside your page.

Check the accent against both themes. The viewer follows the environment’s backdrop, so an accent that reads well on the dark Studio backdrop may be low-contrast on Outdoor. A mid-tone brand colour is usually safe; a very pale one rarely is.

Where branding shows

Branding applies to the surfaces your customers see:

  • the embedded viewer;
  • the full-page share link;
  • the public product page for a model.

It deliberately does not apply inside the studio. The application you sign in to is VUE, and re-skinning it would make a support conversation harder than it needs to be — including the build stamp in the footer, which is the first thing we ask for on a ticket.

See embeds and the viewer for where the logo position and background colour are set.