Manufacturers already model their products properly. VUE puts that model on the web without throwing away what makes it accurate.
A building-product manufacturer has already done the hard part. Their Revit family carries every size they make, the materials each one is finished in, and the parameters a specifier searches on. It is the most accurate description of the product that exists anywhere in the business — and it is locked inside a file format that only opens in Revit.
So the website gets photographs instead. A specifier who wants to know whether the 1200 mm version comes in anthracite ends up on a PDF, or on the phone. The 3D that would have answered them in a second is sitting in a folder marked .rfa.
Upload the family and VUE converts every type in it in a single pass, keeping the materials the file assigned rather than approximating them. It then reads the family’s own parameters and works out which of them actually vary between types — those become the controls a visitor uses. Size becomes a dropdown, finish becomes a row of swatches, and the parameters that are merely consequences of the choice become a live specification readout.
The result is one iframe. It goes on the product page, it works on a phone, and it will place the product in the room via augmented reality on a device that supports it.
VUE does not ask anyone to re-describe their products in a content management system. The types, the parameters, the materials and the dimensions all come out of the file that engineering already maintains. When the family is updated and re-uploaded, the published 3D follows.
Guessing which parameters make good controls is a solved problem right up until it meets real manufacturer data, where a family will happily contain a product code that varies per type and a calculated heat output that is a consequence rather than a choice. VUE proposes the controls; you rename, reorder and hide them. The algorithm does the tedious part and never overrules you.
Embeds report views, type changes and AR launches, because a manufacturer who cannot see which finishes people ask for has gained a toy rather than a tool. They do it without setting a cookie and without a cross-site identifier. Repeat visits inside one day are recognised by a salted hash that is thrown away nightly, so the same person tomorrow is simply a new visitor. This is a deliberate limit on what we can tell you, and we would rather have it than the alternative. The privacy policy explains exactly how.
VUE is operated by to be confirmed: registered company name, a company registered in England and Wales. We are a small team, which is why the product is narrow and the parts it does cover are finished.
If you want to see it against your own family rather than a demo, get in touch — sending us a real .rfa is much the fastest way to find out whether this works for your catalogue. Existing customers can raise a support ticket from inside the app, and the help centre documents every feature.